Monday, September 17, 2007

Engaging ?

Nokia's n-gage gaming platform marketing video ...




The quality and types of games will be crucial for launch (isn't it always with gaming platforms?), but particularly in this case with Nokia's re-launch of the n-gage brand. The games I've played so far are enjoyable enough, but that's been on an 3D graphics accelerated device (N95), what will they be like on the reference benchmark N73 I wonder.

I'm interested to see the online try-before-you-buy option and the community aspects as well, they're important components determining whether the service takes off in my view (assuming Nokia can get the device penetration in the markets quickly enough).

Or, will gamers buy alternative mobile devices with known branding tie-ins and established experience in the gaming world (PSP/Wii/XBox), such as Sony Ericsson's rumoured PlayStation phone (with motion sensing).

Does anyone choose a mobile phone based on the gaming experience of the device? I guess Nokia hope that its n-gage portal/experience might be another deciding factor that clinches the sale for the broad demographic that play games.

Here's a link to some of the titles soon to be released on n-gage. If only they would release Advance Wars :)


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